ALL-NATURAL Laundry detergent cleansing & softening.

• These organic soap nut berries are harvested straight from trees, naturally dried, and deseeded. 
• An all-natural wash without any chemicals and fragrances. Perfect for those with skin sensitivities.
• Our specifically designed Lavé Wash Pouch brings the benefits of an ancient organic laundry cleansing solution that works effectively with modern-day appliances.
• Makes an effective Laundry Stripping solution to disrupt regular laundry regiments.
• This is a truly ZERO-WASTE laundry product. 
• The Lavé Nuts are reusable appx 4-6 times and then compostable.
• The Lavé Nuts packaging is 100% biodegradable
• The Lavé Wash Pouch is reusable and then eventually recyclable

What sets our Lavé Nuts apart from other companies that sell soap nuts?

That’s a FANTASTIC question! (So glad we knew you might ask :)

The Wash Pouch

So in order to use soap nuts for your laundry, you need a distribution mechanism. Nearly all of our competitors include a small muslin drawstring bag to secure the nuts in the wash cycle. THIS DOES NOT WORK! That drawstring bag will come loose and release nuts to potentially get stuck in your washing machine drain tubes (hundreds & hundreds of dollars to fix that faux pas)!

• ANCIENT METHOD with a Modern Approach
• Our specifically designed wash pouch safely contains the Lavé Nuts to work effectively with modern-day appliances.
• The wash pouch has a loose mesh for the best possible detergent/softener distribution.

The Subscription

• We offer a 30-day or 45-day subscription
• Save 10% when you sign up for a subscription

This campaign is to introduce and stimulate product and brand awareness and engage new customers!

So with the Lavé Nuts messaging, you have to understand, a majority of people are not aware of what natural soap nuts are and that they are effectively used for laundry softening and cleansing. So in your messaging, you might want to educate on this natural element as you are exploring the product and using it yourself!

Men and Women based in the US, aged between 30 - 65.

Clean living, environmentally friendly, natural product seeking, healthy and non-toxic lifestyles are some traits of our target market.

• Post Instagram and/ or TikTok posts showcasing your use of Lavé Nuts.
• Mention @reellelux and invite your audience to follow our account.
• Posts should stay live for at least 90 days.
• Include #ad #gifted or #sponsored in your post caption or mention clearly réelle sent you these products (to comply with FTC guidelines).
• Highlight the extra comfort provided by natural/organic materials and the benefits of using non-toxic materials (less likely to have irritated skin and better for the environment).

• Do not feature other brands or products with ours
• Please do not directly mention or tag other products in your social posts that feature our products.
• Do not post or share any work that you do not own.
• Please do not hide the “Like” count on Instagram posts

Just suggestions - no limits here!

#hautelaundry

#econuts

#lavenuts

#oneuglynut

#reelle

#laundrytok

#hatelaundry

#laundryhack

#foldingclothes

• For those of you that suffer from skin sensitivities and/or allergies...
• These little ugly nuts give beautiful cleansing results for your laundry...
• They naturally smell similar to vinegar out of the bag, however, the natural scent of the nuts does not remain after washing.

• For all of my eco-loving friends…
• This laundry system involves zero plastic and is truly earth-friendly and wallet-friendly.
• Did you know America runs appx 90 Million loads of laundry…every weekend. That means a lot of laundry product waste that comes with that. Help reduce waste with more sustainable options available.
• Consider a more sustainable method for laundry with Lavé Nuts…

• Convenient & flexible subscription options
• Cost-effective plus even more savings when you subscribe. On average for both detergent and softener for the month, you would spend $15-25 once or twice a month on detergent versus the $14.99 for Lavé Nuts duo action.

• Laundry stripping is a good idea in order to strip the build-up that your regular laundry detergent accumulates in your laundry fibers. Lavé Nuts has a laundry stripping technique and instructions right on the bag.
• Simple and straightforward laundry stripping method - kind of like brewing an all-natural tea for your wash.